KEDGE Business School MSc Digital Marketing & Sales

New professions and practices are emerging in the digital era, creating a need for relevant, comprehensive training. In this environment, skills quickly change and disciplines are increasingly specialized. Accordingly, companies need flexibility and agility more than ever before.

Curriculum (courses, subject modules)

Semester 1

3 Modules, 360 hours

STRATEGY

•     NICT law and IT Security
•     Business Model & Digital Economy
•     Digital Management Project
•     E-commerce Management Activities (Payment, KPI, Analytics, M-commerce, Cross Canal, Supply chain, etc.)
•     Public speaking*

DESIGN & TECHNOLOGY

•     CMS E-commerce and Search Engine Optimisation (Technique)
•     UX Design and Web Ergonomics
•     Graphic Design - (Adobe Photoshop) Certification*
•     Creating No-code Apps
•     Video communication/creation (Adobe Premiere Pro)*

DIGITAL MARKETING

•     Digital Strategy & Content Marketing (Inbound, Brand Content)
•     Social Media (Community Management and SMO) and Influence Marketing
•     Advertising & SEA (Display, Affiliation, Facebook Ads, Retargeting)*
•     Loyalty and Data Analytics (E-mailshots, Data Management, Customer Relations)
•     Adwords (Certification)

Semester 2

• Onboarding seminar: Disrupt your mind (Design Thinking & Coding)
• Soft skills
• Study Trip & Disintegration
• Boot Camp
• Conferences
• Le Wagon coding training for selected students
• 1-week drone certification for selected students

INTERNSHIP FROM 4 TO 6 MONTHS

Admission conditions

Required diploma(s) :

• Bachelor

Tuition & Fees

Between 20400 and 29900 €

Short Track (4 years + of higher education):

- Level of studies: M1 completed, or an International Bachelor's degree (Bac+4), or an equivalent of 240 ECTS credits,

- English level: TOEIC (785)/ TOEFL IBT 79/ IELTS (6)/Cambridge First (B2)/ Cambridge Advanced (C1)/ Duolingo 105/ PTE 46 

*exemption for native English speakers or applicants with at least one year of work experience in an English-speaking country. 

Long Track (3 years + of higher education):

- Level of studies: 3 years of higher education attested by a diploma or an equivalent of 180 ECTS credits,

- Level of English: Language score is optional to enter the Long Track, but compulsory to enter the specialisation year of the MSc.

Validation of Personal and Professional Experience (VAPP)

You would like to resume your studies by integrating our MSc, Master of Science even though you do not have the diplomas normally required to access it? The Validation of Personal and Professional Experience (VAPP) allows people who does not have the required qualifications or diplomas to access the different levels of higher education. Find out more about the conditions required.

Employment opportunities & career impact

Employment opportunities :

MANAGEMENT     

•     Head of Digital Marketing
•     Head of E-Commerce
•     Head of Digital Customer Experience

TEAM MANAGEMENT     

•     E-Commerce Manager
•     Digital Communication Manager
•     Digital Strategy Consultant
•     Traffic and Acquisition Manager
•     E-Business Commercial Engineer
•     User Experience Manager

PROJECT MANAGEMENT     

•     Web Product Manager
•     Digital Product Manager
•     Digital Marketing Product Manager
•     E-CRM Project Manager
•     Digital Web Sales
•     Social Media Manager
•     Traffic Manager

Application Deadlines

MSc in 1 year :

Admission level : International Bachelor's degree (4 years)

Duration : 12 months

Degree : Master of Science

Campus : Marseille

Language : English

MSc in 2 years :

Admission level : Bachelor's degree

Duration : 24 months

Degree : Master of Science

Campus : Bordeaux / Marseille / Paris

Language : English

Faculty profiles

Our faculty consists of 192 permanent professors, across 5 academic departments. They are involved in all our educational programmes, our centres of excellence and expertise, business chairs, research projects as well as supporting our students, being involved in our territories and with our partners. KEDGE's faculty invests in education and plays an active role within the academic community.

Campus facilities & Student Life

The campus in Marseille is divided between two sites: the main campus, Luminy, nestled on the edge of the Calanques National Park, and La Joliette campus located in the heart of the city.

Discover KEDGE Luminy Campus 

An extended and renovated campus since September 2021

Situated at the gateway to the Calanques National Park, the Luminy Campus has been completely renovated in line with the sustainable Mediterranean buildings approach within a beautiful natural environment. It is around 30 minutes away from the town centre by bus and a few kilometres away from Cassis, a small attractive town in Provence celebrated for its cliffs and Calanques but also its wines produced in the region.

Over a period of three years, renovation and modernisation work were carried out on more than 21,000m2 of buildings. Thanks to the project, the Luminy campus is positioning itself as one of the leaders in the field of education providing the most innovative facilities and teaching equipment. It offers its scholars exceptional living and working conditions.

The campus facilities:

• 57 classrooms
• 6 auditoriums of which a sheltered outdoor one
• 22 brain bubbles: spaces dedicated to collective reflection sessions
• 20 rooms dedicated to associations
• 1 fitness centre
• 4 catering areas
• 2 Hubs
• 1 new incubator dedicated to business start-ups (KEDGE entrepreneurship Daniel Carasso)
• 370 lockers
• 7700m2 of outdoor space including numerous terraces

State-of-the-art facilities

The creation and modernisation of spaces allows for a better adaptation to new teaching methods and improve the studying experience. The facilities have been redesigned as stimulating workplaces with a strong technological edge.

• Modular and adaptable classrooms
• Auditoriums with varied seating capacities of which a sheltered outdoor one to accommodate up to 300 students
• Brain bubbles (spaces dedicated to collective reflection sessions)
• A Design School: since 2019, KEDGE Design School has joined the Luminy campus. The Design workshops of nearly 500m2 include a Maker Space (digital manufacturing workshop; wood and machining workshop; metal, resin/paint and ceramics area; modeling workshop), a computer room (digital drawing) and 3D modelling. Our School of Design integrated into our School of Management allows students to acquire cross-functional skills, to hybridise their careers and thus meet the expectations of companies.

Facilities focused on innovation, co-creativity and entrepreneurship:

• The HUBs are unique work spaces that facilitates creation, collaboration and co-working. Students can produce videos (videomathon), discover 3D printing (Digital Workshop), listen to conferences or participate in yoga classes (as part of the Wellness Centre). A second Hub has been created within the new extension
• KEDGE Entrepreneurship Daniel Carasso, a space dedicated to business start-ups equipped with the latest technologies. Set-up on 500m2 on the Marseille Campus, this online platform is committed to supporting hundreds of projects every year.

Facilities focused on the students’ needs and expectations

KEDGE is resolutely focused on the well-being of its scholars and provides them with:

• Various catering areas: Cafeteria, Food Truck, Sport Café, Columbus Café as well as a new space within the extension
• An integrated relaxation/sports area with a fitness room, a city stadium and many sunny terraces
• A developed community life with dedicated spaces
• Nearby accommodations
• Easy access to the campus with sustainable mobility as a priority
• Lockers available for sports or personal belongings.

A campus that respects its environment

The extension and renovation project of the Luminy campus has permitted the reduction of its energy consumption by 20% thanks to the use of thermal insulation, energy regulation systems and the new energy-efficient lightning.

The campus which is located on the edge of the Calanques National Park has been designed to respect its exceptional environment. The new infrastructures reduce the carbon footprint of students and collaborators by being directly attached to the BHLS (High Level Service Bus). In addition, the architecture, in line with the Sustainable Mediterranean Buildings (BDM) approach, incorporates green spaces (roof terraces, creation of agoras,etc).