France - Western Europe
Marketing
45
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KEDGE Business School MSc Marketing

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Program overview

KEDGE Business School's Master of Science in Marketing trains students for 80% of the marketing careers. Available from 3 years of higher education, it offers a global and innovative approach which opens onto 4 expert courses in English allowing students to specialise in the various marketing fields. This programme, co-constructed with renowned companies, is perfectly in line with the expectations of recruiters. As proof: 90% of students are hired less than 6 months after graduation.

Curriculum (courses, subject modules)

CORE COURSES

Advanced content to develop key marketing skills:

  • Culture, consumption and marketing
  • Strategic Brand Management
  • Digital marketing
  • Sustainable Marketing
  • Marketing Decision Making

1 specialisation track to select among the following list:

  • Applied Neuroscience Psychology for Analysing Customer Experience (Marseille)
  • Data Analytics and Artificial Intelligence (Bordeaux, Marseille, Paris)
  • Luxury Experience Management (Bordeaux, Paris)

ELECTIVE EXPERTISE TRACKS (EET) OF YOUR CHOICE

Specific focus on expertise targeted on specific occupations or sectors.

You must select an EET of your choice, 4 available for the 2022-23 school year:

BRAND MANAGEMENT - BORDEAUX & MARSEILLE

• Experiential branding & consumption
• Product Manager
• Communication & creative strategy
• Building a community around a start-up brand
• Trade & in-store marketing
• Advanced Quantitative Methods
• Data analytics & user behavior
• Sales Negotiation & Leadership
• Advanced qualitative & quantitative methods (for all students entering directly to the specialisation year)

KEY POINTS

- Live case study with world-class brands

NEGOTIATION & KEY ACCOUNT MANAGEMENT - BORDEAUX

• Selling to business customers
• Key account management by objectives
• Digital transformation in selling
• B2B relationships in retail
• CRM cloud based solutions including salesforce
• Legal framework of international business transactions
• Qualitative and quantitative research (for all students entering directly to the specialisation year)

KEY POINTS

- To take opportunities in BtoB businesses
- Case study with industry leaders
- Salesforce (CRM application) training

COMMUNICATION & EVENT MANAGEMENT – MARSEILLE*

• Communication strategies (FR)
• Experiential branding & consumption (EN)
• Communication & creative strategies (EN)
• Comunication and e-sport (FR)
• Project management for events (FR)
• Video creation (EN)
• Qualitative and quantitative research (for all students entering directly to the specialisation year)
• Building a community around a start-up brand (FR)

KEY POINTS

- Case studies with industry leaders in communication
- Strong involvement with stakeholders in the sports industry
- Project management in groups

INTERNATIONAL MARKETING - PARIS

• Cultural branding and communication on global markets
• Market intelligence in global markets
• International channel strategies
• Negotiation in an international context
• Creative thinking & methods
• Intercultural management
• Qualitative and quantitative research (for all students entering directly to the specialisation year)

KEY POINTS

- A cultural perspective of marketing & consumption
- A managerial approach of international
marketing strategies & business development
- A better understanding of consumers at the cultural level
- Live Case study
- Case studies with world class brands

Digital Skills Certifications
Develop the digital skills essential to any marketing manager: a customizable training course to prepare for professional certifications:

- Coding Skills - Level 1 & 2 with Le Wagon
- Introduction to Data Science with Le Wagon
- Google Analytics
- Adobe Photoshop (TOSA)
And more …

6-MONTH INTERNSHIP ABROAD OR IN FRANCE

FINAL DISSERTATION

Admission conditions

Required diploma(s) :

  • Bachelor

Tuition & Fees

Between 16900 and 25800 €

Short Track (4 years + of higher education):

- Level of studies: M1 completed, or an International Bachelor's degree (Bac+4), or an equivalent of 240 ECTS credits,

- English level: TOEIC (785)/ TOEFL IBT 79/ IELTS (6)/Cambridge First (B2) /Cambridge Advanced (C1) - exemption for native English speakers or candidates who have had more than one year's work experience in an English-speaking country. 

 

Long Track (3 years + of higher education):

- Level of studies: 3 years of higher education attested by a diploma or an equivalent of 180 ECTS credits,

- Level of English: Language score is optional to enter the Long Track, but compulsory to enter the specialisation year of the MSc.

 

 The Condensed Track will be available on our application site join.kedge.edu from 1 October to 31 March 2023.

Validation of Personal and Professional Experience (VAPP)
You would like to resume your studies by integrating our MSc, Master of Science even though you do not have the diplomas normally required to access it? The Validation of Personal and Professional Experience (VAPP) allows people who does not have the required qualifications or diplomas to access the different levels of higher education. Find out more about the conditions required.

Employment opportunities & career impact

Employment opportunities :

CAREER OPPORTUNITIES

  • Consultant
  • Customer experience manager
  • Consumer experience manager
  • Customer relationship manager
  • Product developer
  • Product owner
  • Project manager
  • Customer insight specialist
  • Research officer

Jobs in International Marketing

  • International brand manager
  • Product manager
  • Marketing manager
  • Communication manager
  • International project manager
  • International sales developer

Jobs in Business Development & Negotiation

  • Key account manager
  • Strategic customer manager
  • Business developer
  • Head of development
  • Sales manager
  • Regional director
  • Sales area manager
  • Business marketing manager
  • Category manager


Jobs in Brand management

  • Brand manager
  • Product manager
  • Trade marketing manager
  • Social media marketing manager

Jobs in Communication, Media & Event management

  • Communication manager
  • Events manager
  • Sponsorship manager
  • Events project manager
  • Partnership manager
  • PR manager
  • Events producer
  • Influencer
  • Advertising manager
  • Community manager

Application Deadlines

Short Track :

Admission level : International Bachelor's degree (4 years)

Duration : 18 months

Degree : Master of Science

Campus : Bordeaux / Marseille / Paris

Language : English

Long Track :

Admission level : Bachelor's degree

Duration : 30 months

Degree : Master of Science

Campus : Bordeaux / Marseille / Paris

Language : English


Faculty profiles

KEDGE Business School's faculty is made up of almost 183 full-time lecturers and several hundred professional and academic speakers who teach at our French and international campuses.

The full-time faculty is comprised of lecturers-researchers, 90% of whom hold a PhD. 44% are international professors from over 30 different countries.

Due to the dynamics of the merger process, globalisation and the growth Kedge Business School is experiencing, it now boasts a substantial and incredibly diverse faculty, a strong asset in the face of new challenges in the fields of research and education.

Academic Excellence:

KEDGE is one of the European leaders in academic research on management, with a very ambitious research output.

FIRST FRENCH MANAGEMENT RESEARCH SCHOOL

KEDGE produces the equivalent of one article in a top-ranking journal every day.

In the 2017 ranking of best schools for research in management performed by L'Etudiant, the leading French magazine covering student orientation, KEDGE Business School came out on top in France with a total of 103 articles across all categories published by its faculty in 2015.

This exceptional performance is the result of its excellence strategy applied since the School's creation in 2013.

With three Centres of Excellence: Marketing, Supply Chain and CSR, and five Centres of Expertise: Wine & Spirits, Innovation & Entrepreneurship, Health Management, Finance Reconsidered and Creative Industries & Culture, the School affirms its academic expertise on several key issues in management sciences.


Campus facilities & Student Life

BORDEAUX

Accommodation

The Housing service of KEDGE Business School is available on a single platform.

You will find housing offers from private landlords, real estate agencies and student residences.

A multilingual team is at your disposal 6 days a week to help you to find and book accommodation.

To connect, sign up using your school email address and password of your choice

For further questions, do not hesitate to contact our housing advisor: housingbx@kedgebs.com

Arrival information

Pick up assistance

KEDGE BS and its International Students Association Melting Potes offer every semester to International Students a pick-up service from “Bordeaux Mérignac (BOD)” airport and “Bordeaux Gare Saint Jean” train station. The dates of the pick-up service will be communicated through the dedicated orientation session KEDGE BS website.

Integration

The International Students Association Melting Potes supports the International Office in facilitating the integration of international students among the French students through the organization of activities all year round.

Contact us on Facebook - Melting Potes

Life in Bordeaux

More information related to the city of Bordeaux, transportation, accommodation, estimated expenses, health & insurance, banks, visas, scholarships… can be found on the “International Student Handbook”.

Visit the campus

Download files

 

 

Student handbook - Bordeaux (PDF - 2.5 MB)

 

 

 

Caroline Guilloux

Housing Advisor - Student Services

 

E-mail

+33 (0)5 56 84 63 26

 

 

MARSEILLE

Accommodation

The Housing service of KEDGE Business School is available on a single platform.

You will find housing offers from private landlords, real estate agencies and student residences.

A multilingual team is at your disposal 6 days a week to help you to find and book accommodation.

To connect, sign up using your school email address and password of your choice

For further questions, do not hesitate to contact our housing advisor: logementmarseille@kedgebs.com

Download files

 

Student handbook - Marseille (PDF - 3.4 MB)


See

Legend

  • Video interview with the program director

  • Additional information / brochure

  • Request info / Application

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